House of Hoa is an online women's boutique based in New Jersey, founded by local owner Jenna Seggio in 2025. The name "Hoa", pronounced /wah/, is derived from Jenna's Vietnamese name and beautifully translates to "flower", symbolizing femininity, strength, and grace.
Our logo features two meaningful flowers: the water lily, representing Jenna's birth month, and the lotus, a cherished symbol in Vietnamese culture known for its purity and resilience. Together, they reflect the heart and heritage behind House of Hoa — where modern style meets timeless beauty.
With a nod to Vietnamese culture and a deep love for New Jersey's local charm, House of Hoa curates a shopping experience that celebrates identity, elegance, and everyday confidence.
More Than a Boutique — A Lifestyle.
Effortless style for every part of your day.
At House of Hoa, we believe getting dressed should feel effortless, but never ordinary.
We thoughtfully curate pieces designed to fit into real life — from slow mornings and coffee runs to dinner plans, weekend getaways, and everything in between. Feminine, versatile, and easy to wear, our collections are designed to help you feel confident and put together without trying too hard.
Because style isn't just about what you wear. It's about how you feel in it, the moments you wear it for, and the little things that make everyday life feel special.