Our Story

House of Hoa is an online women's boutique based in New Jersey, founded by local owner Jenna Seggio in 2025. The name "Hoa", pronounced /wah/, is derived from Jenna's Vietnamese name and beautifully translates to "flower", symbolizing femininity, strength, and grace. 

Our logo features two meaningful flowers: the water lily, representing Jenna's birth month, and the lotus, a cherished symbol in Vietnamese culture known for its purity and resilience. Together, they reflect the heart and heritage behind House of Hoa — where modern style meets timeless beauty. 

With a nod to Vietnamese culture and a deep love for New Jersey's local charm, House of Hoa curates a shopping experience that celebrates identity, elegance, and everyday confidence.