Our Story

House of Hoa is a women's boutique based in New Jersey, founded by local owner Jenna Seggio in 2025. The name "Hoa", pronounced "wah", derived from Jenna's Vietnamese name, beautifully translates to "flower", symbolizing femininity, strength, and grace. 

Our logo features two meaningful flowers: the water lily, representing Jenna's birth month, and the lotus, a cherished symbol in Vietnamese culture known for its purity and resilience. Together, they reflect the heart and heritage behind House of Hoa - where modern style meets timeless beauty. 

 With a nod to Vietnamese culture and a deep love for New Jersey's local charm, House of Hoa curates a shopping experience that celebrates identity, elegance, and everyday confidence.